Which term best describes dealers and ultimate customers who buy products?

• A. External Customers
• B. Internal Customers
• C. Funds
• D. Total Sales (Revenue)

Answer: (A)

Dealers and ultimate customers are outside the company who buy and use the product, so they fall under external customers. External customers are the people or organizations beyond your own walls that purchase goods or services, whether they’re end users or intermediaries like dealers who resell. Their needs and buying behavior influence how the product is designed, priced, promoted, and distributed. Internal customers, in contrast, are coworkers or departments within the organization that rely on each other’s outputs to do their jobs. Funds refer to financial resources, not buyers, and total sales is a revenue measure, not a type of customer.